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Blue Badge Sponsorship Program for Michael Waltrip Racing, NASCAR Team #00, Michael McDowell, and Microsoft Small Business Partners
Welcome to the Microsoft Blue Badge Sponsorship Program Page with Michael Waltrip Racing and NASCAR Team #00. This is a unique opportunity to enter into the world of NASCAR sponsorship to promote and market your business with benefits offered exclusively to Microsoft Small Business Specialists, Service Providers and Microsoft Small Business Plus (SB+) Customers.
Microsoft and Michael Waltrip are pleased to announce 16 exciting features that are included for all participants in the Blue Badge sponsorship program. Each of these features adds another layer to the creation of a fully integrated marketing strategy. Complete the full circle of marketing for your business, by making the most out of your NASCAR Team #00 Sponsorship.
A "Blue Badge" sponsorship Partner will receive the following features for sponsorship of NASCAR Team #00.
1. Custom Sponsor Logo Suite
Our suite of royalty free images, including an image of your company logo on the #00 car, offers you the opportunity to use the provided images on a royalty-free basis for the promotional purposes of your business. You can proudly display your sponsorship of NASCAR Team #00 through the use of multiple logos, icons and pictures, which can be used in any promotional materials you distribute. Think about it: Marketing materials, web sites, brochures, CD covers, shirts, hats, billboards, and calendars to name a few. You can even wrap you service vehicles with the logos. The images are yours to use for the remainder of the 2008 NASCAR season.
2. Four Custom "On-Hold" Messages - Listen now to the on hold messages
Each Blue Badge Sponsor will receive four digitally mixed, custom on-hold messages for their business' phone system, announcing that they are a proud sponsor of Michael Waltrip Racing. While your customers are on-hold, they will hear a pre-recorded message by Michael Waltrip himself!
3. Customized Public Relations Press Release
This press release will highlight the name of your company, as a NASCAR team #00 sponsor, which you can use to make your home town or even the whole country aware that you are a proud NASCAR team #00 sponsor.
4. Blue Badge Sponsor Community Site
Each sponsor will have access to the Blue Badge Sponsor Community website, an intranet for sponsors, to share ideas and network on best practices for getting the most out of their sponsorships.
5. Newsletter Publicity
Each Blue Badge Sponsor will be listed in the Michael Waltrip Racing Newsletter as a proud new sponsor of the #00 car. This presents a great opportunity to showcase your company to the distribution list, sponsors and team members of Michael Waltrip Racing.
6. Electronic Newsletter Distribution
Each Blue Badge Sponsor will receive the Michael Waltrip Racing Newsletter. This presents a great opportunity to network with others in the Michael Waltrip Racing family.
7. Radio Advertising Rebate
RainMakers will provide $500 of free radio advertising to each Microsoft Small Business Partner, in the market of their choice.*
* The $500 in free advertising is received in conjunction with the purchase of $5000 or more through RainMakers International.
8. Radio Commercial Productions Rebate
RainMakers will provide a $250 credit towards the creation of radio commercial for each Microsoft Small Business Partner.**
** Credit provided by RainMakers and must use RainMakers approved radio commercial production partner.
9. TV Advertising Rebate
RainMakers will provide $500 of free television advertising to each Microsoft Small Business Partner, in the market of their choice.*
* The $500 in free advertising is received in conjunction with the purchase of $5000 or more through RainMakers International.
10. TV Commercial Productions Rebate
RainMakers will provide a $1000 credit towards the creation of a TV commercial for each Microsoft Small Business Partner.***
*** Credit provided by RainMakers and must use RainMakers approved television commercial production partner.
11. First Right of Refusal
By becoming a sponsor now, your company will have the right of first refusal for a Blue Badge Sponsor spot on the #00 car for 2009 season. (Contingent upon the Blue Badge Sponsor program continuing in 2009). Reserve your company's right to be a proud sponsor for the 2009 season.
Fan Zone Bonuses
(click on links below for more information)
1. Custom Race Sweepstakes
Each new sponsor will be entered into a sweepstakes, in which one lucky business will receive 4 Hot Passes to 2008 NASCAR Sprint Cup Race. Be the guests of Michael Waltrip Racing, walk in the pits, and learn how a NASCAR team and race operate from inside the owner's suite.
2. Race Ticket Rebate
Each sponsor will receive a rebate of up to $150 towards the purchase of two General Admission Tickets to the race of their choice*****.
**** Tickets subject to availability. Receipt for tickets must be submitted. Allow 14 days to receive rebate.
3. Show Car & Truck Sweepstakes
One Microsoft Small Business Blue Badge Sponsor of the #00 car will win a package that includes having BOTH a Michael Waltrip Racing Show Car and the Microsoft Across America Mobile Truck for a one day event at the winners' location. It will be tremendous exposure for the winning business and will provide a fantastic business building and marketing opportunity.
4. Raceworld Fantasy Weekend
One winner will have the opportunity of a lifetime to bring their whole family to Michael Waltrip's Raceworld.
*Doesn't include hotel, transportation or airfare
*Maximum members of family not to exceed 4 persons
5. Race Sponsorship Help Desk
Each Blue Badge Sponsor will have access to a RainMakers Race Sponsor Help Desk. There are no worries in activating your sponsorship; RainMakers will walk you through any questions and advise you on how to make the most of your Team #00 sponsorship.
Call the RainMakers Team 1-888-252-9450


